How we build our menu pricing data
Every benchmark on 777Menu comes from real, published restaurant menus — aggregated with transparent statistics and strict anonymization. Here's exactly how.
Where the data comes from
Our pricing benchmarks are built from the live, published menus of thousands of U.S. restaurants — the same menus these restaurants show their own customers for online ordering. Prices are public. We aggregate them so owners and analysts can see the market, not guess at it.
The menu network grows from three sources: restaurants on our partner platform, menus we collect from restaurants' own websites, and menus submitted directly by owners. Every restaurant page on 777Menu links to that restaurant's own ordering site.
How a benchmark is calculated
Anonymity — a hard rule
The pricing itself is public information, but our job is to describe the market, not any single restaurant. That's the line we hold.
What we're careful about
- Coverage. Our sample reflects the restaurants in our network — broad, but not the entire country. City and state figures appear only where we have enough restaurants.
- Base prices. We use each item's standard price; add-ons, sizes, and combos are excluded to keep dishes comparable.
- Freshness. Benchmarks rebuild automatically every night from the current menus, so figures track the live market.
- Matching. A dish is only benchmarked when its name is an unambiguous match, so we under-count rather than mis-count.
Using the data
These benchmarks are meant to help restaurant owners price with evidence, and to give a clear, honest picture of what dishes cost across the country. If you'd like a market or cuisine we don't cover yet, submit a menu or get in touch.